Dec 7

First learn to think like the customer. At one time or another, we all shop. Think critically from that side of the aisle. What annoys you in product Cosmetic packaging, ? Step back and think about what packaging attributes you like and why. Recently, I was interviewed about this topic and why marketers insist on changing well-defined and successful product packaging. Don’t get caught up in change for changes sake. Listen to what the customer says. if you just spend a few minutes looking around you to see what products you have in your home or your work. How do you think they got there? Product manufacturing and distribution is a complicated process. One that goes on behind the scenes that you never even think about. know that October is National Breast Cancer Awareness month but I found myself wondering do these marketing campaigns really work? Packaging a product for a cause or “cause marketing” has been used by CPG companies for a while. As brand marketers struggle for line extensions and market share its logical too look at “cause marketing” for additional opportunitiesWe all have had that experience of buying something based up its Plastic packaging, or label and then find out what is inside is not what we expected. I know it’s wishful thinking that we can believe all those fantastic marketing claims (a lot of people do as evidenced by the product’s popularity). Think get thin quickly, eliminate wrinkles in 10 days and, the new favorites, protect your heart or lower your cholesterol. The last example is a tribute to the fact that marketers are finally talking advantage of marketing to an aging population.

 

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Dec 3

Perfumes, have been spreading the essence of aroma ever since the human civilization came into existence when oils and raw flowers were used to invocate the quintessence of smell. The Egyptians use to anoint their bodies using scents of cinnamon and honey. From the remains of Edfu temple, researchers are making depiction of the art of floral extraction as perfume is distilled from the flowers of the white Madonna lilyAlmost every woman likes to pamper herself with a bit of perfume, whether she is just heading out for a day at the office or an evening on the town.

There are so many different types of Perfume Sets, available you may find yourself overwhelmed by the idea of choosing one for the right occasion or time of day

 

Packaging should be strong, made from cardboard or good quality paper. It should has thin (but not fat!) cellophane skintight box without wrinkles, it does not exceed the size of the box, glue is not visible. However, some producers do not use cellophane, with an emphasis on the original packaging and bottles, an effort to combat counterfeiting. By the way, beautiful expensive bottles are not just a way of expression and draw attention of customers, but also a guarantee of authenticity, the process of making a copy of such bottles is too complicated.

 

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